Marketing In Emerging Markets

Technology and Operational Enablers

Marketing In Emerging Markets


Financial Aid Available

This expert-led 4-week course provides fundamental concepts on marketing and how to use these frameworks to solve problems encountered in emerging markets during product development, pricing, positioning and communication. The context is set with a focus on FinTech products in low-to-middle income markets.

Course Details

Start Date

Mar 23, 2023

Application Deadline

Mar 19, 2023


4 Weeks




Digital Frontiers Institute
Marketing In Emerging Markets

Course Information

Low- to middle-income country (LIMIC) markets or emerging markets, present a unique range of social considerations that may impact the roll-out approach for any new product or service. In this course, you will explore the marketing process through the lens of a LIMIC market to better understand how to design and/or evaluate a marketing strategy aimed at marketing products in one of these countries.