Marketing In Emerging Markets
Financial Aid Available
This expert-led 4-week course provides fundamental concepts on marketing and how to use these frameworks to solve problems encountered in emerging markets during product development, pricing, positioning and communication. The context is set with a focus on FinTech products in low-to-middle income markets.
March 21, 2024
March 17, 2024
September 12, 2024
September 8, 2024
CertificationDigital Frontiers Institute
Low- to middle-income country (LIMIC) markets or emerging markets, present a unique range of social considerations that may impact the roll-out approach for any new product or service. In this course, you will explore the marketing process through the lens of a LIMIC market to better understand how to design and/or evaluate a marketing strategy aimed at marketing products in one of these countries.