Marketing In Emerging Markets

Marketing In Emerging Markets
$250
Financial Aid Available
This expert-led 4-week course provides fundamental concepts on marketing and how to use these frameworks to solve problems encountered in emerging markets during product development, pricing, positioning and communication. The context is set with a focus on FinTech products in low-to-middle income markets.
Course Details

First Intake

Start Date
March 20, 2025

Enroll By
March 16, 2025

Duration
4 Weeks
Delivery
Online
Certification
Digital Frontiers InstituteCourse Information
Low- to middle-income country (LIMIC) markets or emerging markets, present a unique range of social considerations that may impact the roll-out approach for any new product or service. In this course, you will explore the marketing process through the lens of a LIMIC market to better understand how to design and/or evaluate a marketing strategy aimed at marketing products in one of these countries.